CLIENT: The Elmhurst Symphony Orchestra is comprised of volunteer community musicians that provide well-performed symphonic music at two local venues.
CHALLENGE: Re-design and re-brand a website that would evoke the same passion and powerful emotion as the symphony does through its concerts. The new website needed to reflect the personality of the organization and its great attendees experience.
PROCESS: Desert Rose Design developed a Go-To-Market Plan that focused on a multifunction website. We met with key staff members to gain a better understanding of their target markets and its history. We then performed a competitive analysis to establish their position within the community and understand the buyer’s persona. We created a Go-To-Market Plan that defined a goal, itemized a list of tactics and necessary functions and provided a launch timeline.
The website needed to house a plethora of information, so it needed to easily navigate visitors to find information, such as the season guide, online ticket purchases, news, outings, events, account registration and subscriber sign-up. Other features of the website include an eCommerce shopping area that offers visitors the ability to select a desired concert or purchase a full subscription. Prior to proceeding to the check out area, it also provides a contribution section for monetary donations. The order administration area provides authorized personnel the ability to view all online orders placed through the website. It also provides a transaction ID, purchase amount and the buyer's contact information.
The new website also was developed with our proprietary content management system which allows authorized staff the ability to update content within the website pages. It also provides an online hub for orchestra members where concert announcements and itineraries are posted for download.
RESULTS: Since the launch of the website, The Elmhurst Symphony Orchestra has had a large increase in sales. They have also been able to capture email addresses and contact information to use for direct mail pieces or e-campaigns. The website has streamlined information management and opened online ticket sales, allowing the employees to spend more time building the organization than tending to phone calls or distributing information.