Helen Levinson Presents 'Social Media: The Good, The Bad and The Ugly'

Helen Levinson will be speaking at this month’s 2011 SQF International Conference with "Social Media: The Good, the Bad, and the Ugly" on November 9, 2011 in St. Louis, MO.

Helen will share her social media expertise by explaining how social media activity may be beneficial for marketing purposes, but can create potential pitfalls in terms of protecting a company’s brand and reputation.

Are you prepared for serious damage control in the event of a food safety crisis? Helen will reveal the six key social media best practices to protect and monitor your brand online. Discover the ugly side to social media and the damaging impact it can have. Learn how to manage and track your online reputation, identify online threats and address social media compliance issues.

As a national speaker on social media, Helen has become a recognizable presenter and a trusted source who is warmly embraced by her audience. She most recently presented at the New Jersey Food Council/New Jersey Retail Merchants Association Northeast Retail Loss Prevention Conference on October 25, 2011.

The theme of the event was "Loss Prevention Technology of the Future" and was geared to bring together the New Jersey retail loss prevention community to discuss security issues and emerging trends. Helen's presentation was geared towards loss prevention attendees who were able to learn about emerging investigative tools to help mitigate risk.

To learn more about how you can protect your business assets, connect with Helen on Twitter or LinkedIn.

Additional Resource:

LP Magazine's "The Threat of Social Media: Ten Steps to Protecting Your Brand"