As trendsetters and leaders in innovation, technology and marketing, Desert Rose
Design is often asked to present to large audiences—and we want to share these presentations
with you! Skim through our library, land on one (or more) you like, break out the
popcorn and learn something new.
At DRD, we believe our clients are special, which is why we create
special resources just for them! From email server settings to website statistics,
these resources will help answer any of your questions. Think of it as our little
view client resources
Running a business can be a daunting and busy task. DRD has skillfully
crafted several white papers that provide tips and information on how to grow your
Go ahead, take a look. Your business will thank us!
Maximizing Your Marketing Mix
The Internet is a powerful tool that connects the entire world, but its diverse
nature can be overwhelming to users and information providers. Disseminating your
message in a focused approach is key to cutting through the digital chatter. Tools
to successfully reach a targeted audience – especially new customers through lead
generation campaigns – include social networking, websites and custom database applications.
Social Media Is Anit-Social: Three Ways to Become More Fan Worthy
As a business owner, you have to really work hard to get patrons in the door. And
with overhead costs, your marketing budget may be miniscule, if even existent at
all. Enter social media. It’s easy, it’s cheap, and it’s very effective—when done
Email Campaign Doesn’t Deliver: 3 Easy Fixes to Whet Your Customers’ Virtual Palette
When done correctly, email marketing can be a powerful tool. In fact, according
to Forrester Research, 87% of consumers say email marketing has impact on their
purchasing decisions. And if your email campaign is lacking—or completely non-existent—your
restaurant can expect those 87% of people to dine elsewhere.
Your Customers Have Resevations About Making Reservations With You
Today, it’s very important that your business has a website—it’s the best way for
customers to find you. According to a survey by AIS Media, 89% of consumers have
researched a restaurant online before dining there. Of those 89% of consumers, 57%
indicated that prior to selecting a restaurant, they view the restaurants website,
and 33% view other consumer’s reviews online. But simply having a one-page-with-zero-information-on-it
website won’t help get people in the door. You need to provide them with a website
that provides them with everything they want.
Your Business Using Social Media
Imagine you are opening a brand new restaurant. You’ve put all your efforts into
creating a concept and brand. You’ve gathered an outstanding staff, hired a chef
who has an interesting and delicious spin on how to set your menu apart from the
competition, and the atmosphere and ambiance of the place is just right. You shell
out some money to place ads in local papers and leave some flyers around town. You’re
convinced that crowds of people will pour through your doors on the grand opening.