White Papers

Running a business can be a daunting and busy task. DRD has skillfully crafted several white papers that provide tips and information on how to grow your business.

Go ahead, take a look. Your business will thank us!

Maximizing Your Marketing Mix
The Internet is a powerful tool that connects the entire world, but its diverse nature can be overwhelming to users and information providers. Disseminating your message in a focused approach is key to cutting through the digital chatter. Tools to successfully reach a targeted audience – especially new customers through lead generation campaigns – include social networking, websites and custom database applications.

Your Social Media Is Anit-Social: Three Ways to Become More Fan Worthy
As a business owner, you have to really work hard to get patrons in the door. And with overhead costs, your marketing budget may be miniscule, if even existent at all. Enter social media. It’s easy, it’s cheap, and it’s very effective—when done correctly.

Your Email Campaign Doesn’t Deliver: 3 Easy Fixes to Whet Your Customers’ Virtual Palette
When done correctly, email marketing can be a powerful tool. In fact, according to Forrester Research, 87% of consumers say email marketing has impact on their purchasing decisions. And if your email campaign is lacking—or completely non-existent—your restaurant can expect those 87% of people to dine elsewhere.

Your Customers Have Resevations About Making Reservations With You
Today, it’s very important that your business has a website—it’s the best way for customers to find you. According to a survey by AIS Media, 89% of consumers have researched a restaurant online before dining there. Of those 89% of consumers, 57% indicated that prior to selecting a restaurant, they view the restaurants website, and 33% view other consumer’s reviews online. But simply having a one-page-with-zero-information-on-it website won’t help get people in the door. You need to provide them with a website that provides them with everything they want.

Revitalize Your Business Using Social Media
Imagine you are opening a brand new restaurant. You’ve put all your efforts into creating a concept and brand. You’ve gathered an outstanding staff, hired a chef who has an interesting and delicious spin on how to set your menu apart from the competition, and the atmosphere and ambiance of the place is just right. You shell out some money to place ads in local papers and leave some flyers around town. You’re convinced that crowds of people will pour through your doors on the grand opening.